Fitza, a mobile app
conceptualised to touch
the lives of people through
health and nutrition,
leverages on technology. It
is a unique blend of ancient
traditional knowledge and
modern artificial intelligence.
A human-centred,
AI-powered application, Fitza
is deeply rooted in delivering
personalized & sustainable
nutrition plans based on
age-old practices. Celebrity
nutritionist
Shweta Shah is
one of the biggest proponents
of this approach to healthy
living. In her 15+ years as
a nutritionist, she’s helped
many renowned personalities,
including Harbhajan Singh
and Katrina Kaif. She has
contributed her expertise in
Fitza’s development as she
believes that this forgotten
wisdom needs to be shared
with those struggling with
nutritional and lifestyle
issues.” Fitza is an important
step in integrating nutrition
care into the care delivery
ecosystem and certainly
in terms of empowering
people with the knowledge
of nutrition,” says Huzaifa
Khorakiwala, CEO,
Wockhardt Foundation. “We
feel proud partnering
with them in
their mission
to make
nutrition
advice easily
accessible and
very affordable.”
he says. “You’re
going to eat
every day, no
matter what; 99.9 per cent
of people will try to eat
tonight,” Adds
Nikhil Behl,
CEO, Fitza: “We believe that
the right nutrition is
perhaps one
of the most
impactful things
that have been
under-looked. We
hope to make great
nutrition advice
easily available,
accessible and
affordable to all.”