Based on each individual’s unique
nutritional needs, Fitza’s personalized
meal plans cater to your natural
tendencies towards food. This usercentric approach ensures that each
person receives nutrition that’s right for
them, making self-care smart, intelligent
and accessible.
Overview
Fitza is a human-centric, AI-powered
application that acts as a virtual nutrition
coach. It is deeply rooted in delivering
personalized and sustainable nutrition plans based on age-old practices, user
likes and dislikes, grandma’s delicious
recipes, and natural homemade remedies
with proven outcomes. Most importantly,
the app addresses immunity building
for the prevention of several chronic
ailments. It adapts to your body type i.e.,
body prakriti and helps you balance your
doshas by intelligently changing your
meal plan to drive meaningful results.
In a nutshell, Fitza’s personalized
guidance enables people to lead healthier
and more fulfilling lives, without making
drastic changes in their lifestyle. While
advising a user-centric dietary plan, the app
offers enough freedom to pursue hobbies
and passions including travel and food.
Features
Fitza is primarily a mobile-first application
and a major front-end tool providing a
rich User Interface to enhance customer
experience.
A total of 7 themes were identified as
important while building the application
keeping in mind how individuals use
technology to support self-management
and nutrition care: (1) information, (2)
understanding individual health and body
type (Prakriti) (3) reaching and sustaining
goals, (4) minimizing disruption to daily
life, (5) reassurance, (6) communicating
with healthcare professionals, and (7)
coordinated care.
Fitza carefully analyses goals, food
preferences, diet, pre-existing conditions
and allergies to generate detailed and
personalized daily diet plans. For each
meal option, the app throws up four
options to choose from and
recommendations based
on the user’s eating habits
and goals. Meals can easily be shifted
or regenerated. Users can also browse
a huge food dictionary of recipes. The
app also offers a grocery and pantry list
making it very convenient for the user to
plan the purchases.
Evidence based, personalized meal
plans, search option, body prakriti
analysis, pocket guides when one is
travelling or socializing, grocery planner,
dietary analysis, push notifications,
reminders, follow up on compliance and
plan adherence, visual charts to display
progress, etc are some of the key features
that we believe, when delivered digitally,
are likely to be an important route for
sustainable intervention.
Availability and Stats
Fitza Private Limited was
incorporated in March 2021 and
the app was made available
on iOS and Android in April
2021. The Fitza app is a paid
subscription program.